Seige at Rio Muerto ebookThis is the second day of the half-price President’s Day Sale of the Kindle Edition of Vampire Siege at Rio Muerto. In the days to come Flying W Press will be announcing the release of the paperback version of the novel. The book has gotten a very good reception in its initial e-book form in terms of sales and critical reviews. But it occurs to me that there are many readers out there who don’t know any good reason why they should spend their money to buy a copy of a book by an “unknown” author, especially one that’s self-published.

As I said recently in a blog published on the Amazing Stories Magazine website, self-publishing is creating a revolution in the publishing business. It’s also similar to the “new wave” movement in film back in the 1960s, the last  truly creative period in the history of film. Overseas Godard, Truffault, Bergman, Kurosawa, and others were allowed free expression during a time when movies were not under the control of corporate entities. Here in the U.S. mavericks like Sam Fuller, Sam Peckinpah, and writers like Stirling Silliphant were all making creative statements, relatively unencumbered or limited by corporate dictates.

Today, that’s all changed. Mass market media, including films, television, and especially books are controlled by a handful of business people who are dictating what kind of “art” should be produced. I put art in quotes because what mass market providers offer is not art at all. What they make are products that can be sold to the largest demographic and the lowest common denominator. That’s why films, books, and television provide only clones of earlier, successfully marketed products– sixteen versions of Law and Order on TV, twenty sequels of Rocky, or Star Trek, or now coming soon Star Wars, and books that run on in endless series.

The only way out of this cultural morass, at least in the case of book publishing, is for the writer to go independent. The tools are available now for a writer to control every aspect of his output, from conceiving original ideas, writing stories that he really wants to write, and publishing and distributing them without any form of censorship or interference.

It’s the opposite of writing for mass market appeal. By going independent a writer is free to express himself in a way that is difficult to do when you have to answer to corporate executives, editors, and ad copy staff who all think they know better than the author, how the book should be written, promoted and sold.

That’s why Vampire Siege at Rio Muerto is something I think readers will want to read. It’s unique. It’s not mass market, not written for the lowest common denominator. There are scenes in the book you would never find in a commercially marketed novel. There are no stock characters. But most of all it’s completely independently produced and the only question is whether the author has succeeded in creating something worthwhile.

The only way to answer that is to find out for yourself. As the author I can rest assured that I’ve produced something I can be proud of, and whether anyone reads it or not, I’ve done my part. The rest is up to you.

Vampire Siege at Rio Muerto is available currently as a Kindle Book.